Many businesses struggle to choose between paid ads and organic marketing. The truth? A smart combination of all three delivers the best results. Google Ads (PPC): Reach People Already Searching Google Ads targets users with strong purchase intent. When someone … Continue reading →

Meta Ads: Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check. Over a calendar week (Sunday to Saturday), your total spend won’t exceed 7x your daily … Continue reading →

IntroductionIn the fast-paced digital world, visibility is everything. If your business isn’t ranking on the first page of search engine results, you’re missing out on valuable traffic and potential customers. This is where Search Engine Optimization (SEO) comes into play. … Continue reading →

30th September 2024: Classic Merchant Center will be phased out. Ensure you’re familiar with Google Merchant Center Next. Spoiler: there are a lot of new terminologies for example “Feed” is called “Data Source”. October 2024: New Display and Search campaigns … Continue reading →

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online marketing activities aimed at reaching consumers through various digital mediums. Here’s … Continue reading →