Meta vs. Google Ads: Daily Spending Limits

Meta Ads: Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check.

Over a calendar week (Sunday to Saturday), your total spend won’t exceed 7x your daily budget.

Example: If your daily budget is €100, Meta might spend up to €175 on one day, but the weekly max stays at €700.

Google Ads: Google’s bolder they can spend up to 200% of your daily budget on high-traffic days.

Still, over a month, you won’t pay more than your daily budget times 30.4 (average days in a month).

Example: A €100 budget could lead to €200 in one day, but your monthly max is €3,040.

Conclusion: Meta caps overspending at 175% daily, balancing it weekly.
Google goes harder with 200% daily, but manages it monthly.

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